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Ster-Kinekor and The Zone Host SA Premiere of “Mandela: Long Walk To Freedom”

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Posted November 4, 2013 by myjoburg in My Joburg
Premiere of Mandela Long Walk To Freedom

Red carpet treatment for stars and guests in honour of global icon

The red carpet dazzled with stars last night (03 November), as South Africa’s glitterati came out to welcome home, and pay tribute to, the high-profile cast and crew of Mandela: Long Walk to Freedom. It was only fitting that the premiere for a film that honours one of the world’s global icons, who came from humble beginnings in the Eastern Cape, should be celebrated on home soil.

The star-studded premiere, which was attended by the two international stars of the film, Idris Elba and Naomie Harris (who play the roles of Nelson and Winnie Mandela respectively), was hosted by Ster-Kinekor Theatres and The Zone in Rosebank. The entire cinema complex, and large sections of The Zone shopping centre, were cordoned off to accommodate the function and to ensure a high level of security for the actors and VIP guests.

Says Fiaz Mahomed, CEO of Ster-Kinekor Theatres: “Ster-Kinekor is extremely proud to be associated with the premiere of the much-anticipated film, Mandela: Long Walk to Freedom. We are aware of the growing excitement and talkability that is building around the film’s impending international release. As such, we are delighted to co-host this prestigious event for a film that honours a true global icon revered the world over.

“We continue to experience a growing interest in South African-produced films among our cinema goers. As the country’s leading exhibitor, we are aware of what our audiences want to see on the big screen and take pride in supporting local content that resonates with them. South African film makers continue to find unique stories to make into films that have a wide appeal – we know this film will resonate with all South Africans, and is a product of which we should all be extremely proud.

“Considering the international acclaim that this film has already garnered at events such as the recent Toronto Film Festival, we are confident that its release to South African audiences will be one of, if not the highlight on the local film circuit this year. Our congratulations go out to another South African of whom we are extremely proud, producer Anant Singh, and the entire cast and crew involved in the production of Mandela: Long Walk to Freedom. It is a fitting tribute to our beloved ‘Madiba’ and former South African President, Nelson Rolihlahla Mandela,” commented Mahomed.

Co-hosting the event with Ster-Kinekor was another Primedia subsidiary, Primedia Lifestyle Marketing Services. Doug Mayne, Group MD, was impressed with the manner in which the teams pulled together to ensure a successful event.

“We were honoured to host this prestigious premiere at The Zone. The team worked tirelessly to produce a world-class function, befitting of the great man whose life is celebrated in the film. I would like to thank Ster-Kinekor Theatres, the producers and Videovision Entertainment, and the Primedia Lifestyle team for turning this event into a reality – and an enormous success,” stated Mayne.

Mandela: Long Walk to Freedom releases at all Ster-Kinekor cinemas countrywide on Friday, 29 November.


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